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Custom CMS block displayed at the left sidebar on the Catalog Page. Put your own content here: text, html, images, media... or whatever you like.
There are many similar sample content placeholders across the store. All editable from Theme Editor.
So yes, it's happening; I actually built (and still am building) our website & online store. Usually we go around street fairs and shows, in the open air, which were supposed to be back very soon. We already felt the spring in the air, especially with this "no-winter", but global warming will be another blog post. Suddenly, something bigger than all of...